Expert Advice || Coca Cola #MakeItHappy

Coca Cola is “the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands…With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.” The Coca Cola mission is to refresh the world, inspire moments of optimism and happiness, and create value and make a difference. With these values in mind, Coca Cola has recently launched the #MakeItHappy campaign.

Expert Advice || Ideas for Posting on Facebook

Just the other day I was talking with my friend about social media. That's right, we were having a conversation IRL about the digital space we all know and love. See, after graduation, he's going to

Expert Advice || Is social media dead?

W O W ! ! ! Could you imagine? Is it possible that social media is a fad, one that will be going away shortly? Is social media the 2000s version of the jelly shoes?

Expert Advice || How to Become an Expert

Becoming an expert in the realm of social media is tricky & takes a lot of work, but once you achieve the title (whether self-proclaimed or not), it sticks with you forever.  The following are some tips outlined by Powell, Groves, and Dimos overviewed and expounded on by me.

Expert Advice || Dove Real Beauty & Why It Matters for Social Media

Dove Real Beauty

“Imagine a world where beauty is a source of confidence, not anxiety.”  

The Dove Real Beauty campaign was launched in September of 2004. The ad featured real women whose appearances were outside of the typical norms of beauty. After showcasing these “real women” Dove invited viewers to visit the website campaignforrealbeauty.com to cast votes on whether they thought the women were “fat or fit” or