Expert Advice || Coca Cola #MakeItHappy

Coca Cola is “the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands…With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.” The Coca Cola mission is to refresh the world, inspire moments of optimism and happiness, and create value and make a difference. With these values in mind, Coca Cola has recently launched the #MakeItHappy campaign.

Expert Advice || Ideas for Posting on Facebook

Just the other day I was talking with my friend about social media. That's right, we were having a conversation IRL about the digital space we all know and love. See, after graduation, he's going to

Expert Advice || Is social media dead?

W O W ! ! ! Could you imagine? Is it possible that social media is a fad, one that will be going away shortly? Is social media the 2000s version of the jelly shoes?

Expert Advice || How to Become an Expert

Becoming an expert in the realm of social media is tricky & takes a lot of work, but once you achieve the title (whether self-proclaimed or not), it sticks with you forever.  The following are some tips outlined by Powell, Groves, and Dimos overviewed and expounded on by me.

Expert Advice || Dove Real Beauty & Why It Matters for Social Media

Dove Real Beauty

“Imagine a world where beauty is a source of confidence, not anxiety.”  

The Dove Real Beauty campaign was launched in September of 2004. The ad featured real women whose appearances were outside of the typical norms of beauty. After showcasing these “real women” Dove invited viewers to visit the website campaignforrealbeauty.com to cast votes on whether they thought the women were “fat or fit” or

Spring Break 2015 || A Recap

So I recently had my last Spring Break ever. Crazy. I'm a bit late with this post, but I still wanted to share how I celebrated my last bit of freedom before I get swept away in the stress of ending my college career.

Expert Advice || The Basics

Before we can dive straight in to the ROI of social media, we must fully understand what exactly that means. Therefore, using the text from Powell, Groves, and Dimos, I have collected some basic information to lay down a foundation that will help us going forward.

Expert Advice || Social Media for Advertising & PR

Oh hey guys, now that 2 months have passed, I've just remembered I have this platform that I'm supposed to regularly update. So, where were we?

I'M ON YOUTUBE!

Expert Advice || Intellectual Property

Chapter 4 of the book Social Media and the Law discusses intellectual property & the issues that arise when working in an online medium like social media. We'll tackle this chapter in sections.

10 things

1. The main reason I'm writing this 10 things tonight is because I'm trying to ignore my other responsibilities. One of which is another Expert Advice entry. I also need to read a few short stories, write a paper, film some short videos...the list could go on.

2. I'm hoping that it snows again sometime soon. We didn't get the amount that the weathermen were predicting, and I'd just really love another snow day. Which is actually really dumb because I'm literally paying to go to school and I don't even want to any more.
3. I feel like I'm constantly swimming in a sea of hair.
4. I've been playing Call Of Duty Black Ops 2 again recently. Surprisingly, I've kind of missed playing it all the time. It's nice to have it back.
5. I've started read Damn Good Advice by George Lois again. He just really knows what he's talking about. I think that if even one ounce of his wisdom can rub off on me, I'll have a pretty good career.

Expert Advice || Free Speech in Social Media

The First Amendment of the US Constitution addresses the important issue of Free Speech. This idea that the words we say are opinions and can be made public without ridicule.